Are you already using an ‘early warning system for customer interest’?
Wouldn’t it be useful if you could know the names of the companies that are interested in your organization?
Your website is usually the first point of contact with new potential customers. They begin their research on the web. You likely invest in advertising through different channels, i.e. outbound marketing. Objective of advertising is to attract potential customers to convert them to inbound leads.
It is a fact that the conversion rate  is around two percent. Less than three out of 100 visitors of your website actively leave contact details, even if there is sincere interest in your products and services. The remaining 98 percent vanish without a trace!
Google Analytics, eTracker and similar tools already provide you with the possibility to learn something about your visitors: where they come from, which browser they use and what content they viewed for how long. Based on this information you can draw conclusions about the behaviour of your visitors to a certain extent.
Google Analytics provides limited information
Is this information really sufficent? Conventional traffic analysis provides you with quantitive but little quality information. While operating in B2C this might be sufficient to give you hints. B2B companies, however, usually have significantly less traffic. This limits the usefullness of the gathered information. B2B companies have a much smaller customer base so that advertising has to be target even more precisely. This results in lower conversion rates and higher cost. According to current studies, 90 percent do not reply to outbound marketing.
Inbound vs. outbound
Outbound-Marketing is initiated by the company advertising to target potential new customers. Inbound marketing, on the other hand, originates from the potential client. The company reacts to this inbound accordingly.
Study results also showed that inbound leads cost 61 percent less than outbound leads.. Inbound marketing is cheaper and more efficient than outbound marketing.
The problem: how do I identify these inbound leads to target them directly?
How Eko Data Intelligence (EDI) identifies potential new customers:
EDI analysis existing information – including your website traffic – and identifies qualified sales leads. EDI is able to tell you the names of the companies interested in your organization. EDI selects and classifies these identified leads and complements them with contact details, corporate information and further useful insights. EDI shows in clear text what portions of your content these leads consumed and how their behaviour was. In addition, EDI researches details of potential contact persons at the lead’s company. At the end, your sales team just needs to dial the phone number or send an e-mail.
Rethink marketing from outbound to inbound
In the research phase, the potential customer is highly receptive. It is therefore recommendable to target him in the moment when he is open for new information and already has your company on the radar. Most likely, he has just consumed the statistical three to five content portions of your company.
With the information provided by EDI on hand, you can quickly and aimed target the potential customer. Thus he is less likely to move on to your competition. Targetting a customer quickly and focussed during the entire ‘buyer journey’ increases conversion rates by up to 73 percent.
How does EDI work and does it comply with GDPR?
Yes! GDPR was implemented to protect personal information. EDI identifies companies and organizations and the are not subject to the GDPR. EDI is GDPR-compliant.
EDI is a combination of modern data technology and long-standing, world-wide, successful consulting experience. EDI precisely draws conclusions by utilizing artificial intelligence and pattern recognition while it combines information intelligently.
EDI: the quick, ressource-friendly and favourable way to valuable sales information
EDI does not bind ressources in your company. In contrary, you gain a ‘virtual’ marketing respectively sales team member at a fraction of the cost.
With EDI we do not only provide you with valuable information you otherwise wouldn’t have. We relieve markting and sales significantly by eliminating time-consuming research. We supply the information to your desk or into your CRM system.
EDI offers a broad range of additional advantages:
- be at least one step ahead of your competitors
- improve sales pitches by knowing the interest of your potential customer in advance
- precise metrics of your sales and advertising campaigns
- draw conclusions about optimization potential of your content
EDI goes some steps further compared to conventional analytics by Google, Facebook etc. EDI is a customized services for every company that acquires new customers and works ressource-saving.
Without hazzle to your ‘customer interest early warning system’
 In electronic commerce, conversion marketing is marketing with the intention of increasing conversions, that is, site visitors who are paying customers.