Trip report of a ‘buyer journey’
These day the media is dominated by the farthest journey ever undertaken by human kind: the landing on the moon 50 years ago. We will depart on an allegedly much shorter journey that can have its pitfalls and problems, the ‘buyer journey’.
What pigs got to do with your marketing
Harmonizing marketing with economic cycles The ‘pork cycle‘ has become a regular term in economic science. It has been characterized by Arthur Hanau in his dissertation in agricultural science in 1927. It essentially describes that high market prices in a robust economy lead to increased…
Are you already using an ‘early warning system for customer interest’?
Wouldn’t it be useful if you could know the names of the companies that are interested in your organization?