Be more productive thanks to digitization and reduced working time.
Digitization can be helpful in many aspects to increase our productivity and to win us more time for other useful things. But be cautioned, as it can also bring us more work if one doesn‘t keep one‘s eye open.
Why Will Smith and Harrison Ford do not need to save the world
Shall we fear artificial intelligence? Can I use it beneficially for my purposes? Artificial intelligence, short »AI«, is often associated with scary future scenarios. In these, AI is frequently impersonated in form of out-of-control robots that either pose a threat to existence of mankind or…
Trip report of a ‘buyer journey’
These day the media is dominated by the farthest journey ever undertaken by human kind: the landing on the moon 50 years ago. We will depart on an allegedly much shorter journey that can have its pitfalls and problems, the ‘buyer journey’.
What pigs got to do with your marketing
Harmonizing marketing with economic cycles The ‘pork cycle‘ has become a regular term in economic science. It has been characterized by Arthur Hanau in his dissertation in agricultural science in 1927. It essentially describes that high market prices in a robust economy lead to increased…
Are you already using an ‘early warning system for customer interest’?
Wouldn’t it be useful if you could know the names of the companies that are interested in your organization?
Generate new sales leads with Eko Data Intelligence
Eko Data Intelligence is a management consulting service that identifies potential new sales leads. Complex algorithms, artificial intelligence and other technologies are taking over the economic world. Do you already take advantage from these new possibilities? Our customers of Eko Data Intelligence gain access to valuable hidden data whereby…